Would you pay someone to manage your Christmas cards?
Friday, July 16th, 2010 | Special occasions
I saw a similar title in Google Alert recently and, of course, went off to view what this was about.
They were asking if you’d pay someone to write, address and mail your Christmas cards for you, and if so, how much would you be prepared to pay?
Naturally I left a comment, which at the moment of writing this post, is pending moderation.
However, let’s explore this for a moment.
If you were to go the ‘traditional’ way and either bulk purchase cards or have cards printed of your own, and then give your database to someone else to manage, you would not only be paying for the card design, printing and then the time for someone to manage it for you, but also for the postage as well. I’ll let you work out the cost for yourself.
Now, let’s look at the system I use. Send Out Cards.
You could elect to purchase at the retail option. The card will cost you $2.99USD including postage – you can organise it online.
Or, you could set up a retail account and purchase the cards online, write in them and then click to send. The cards will cost you 49c per card plus postage of 45c (USD).
What about if you set up a wholesale account? You’ll now get the cards for 31c plus postage of 45c. Starting to sound better?
But, wait, you still have to design the card, write in it, add your database and then send them to print and post!
Easy! Convert your database to a tab delimited file and add a group column ‘Christmas list’ and upload to the system.
Design your card by uploading your photos or images, even logos and add your text in your own handwriting which was previously uploaded when you established your account. This may take you a few minutes to an hour – depending on what you decide you want.
Save the card as a campaign if you want to reuse it, or simply use as a once off send.
Next, select your Christmas list group or simply tick all the people on your online database you want to send the card to and then click to send. Sounds easy? It is! Whether you have a 100 people on the list or several hundred (or more) it will take you the same amount of time to set the card up once and send to many. Now, is the time and cost saved worth something to you?
If so, then perhaps you need to contact me to find out how to take the next step!
